Client: Dairy Australia and SAHM
Tasks: Recipe Ebook Design
The challenge was to create a downloadable receipe, like and ebook, for Dairy Australia. It had receipes from afternoon snacks for kids. We wanted it to have a school kid feel to it. Hence we designed a mascot – A Cow. We characterized it to be funny and gave it comic faces. To add to that we added elements to give it a Sunny afternoon feel. Hence we drew Sun, Clouds, Trees, etc. The end result was mouthwatering recipe book with food stills, bright colors and a mascot. It an edible feel to it.